PAY IT FORWARD

brand standards

TOUCHCARDS
SOCIAL MEDIA
KEY WORDS
ROOM KEY
INFO FORMAT

CHURCH LOGOS

DEPARTMENT LOGOS

*All variations of logos can be found on Canva

advertising and marketing form

For optimal marketing and advertising, please submit your requests with a four week lead-time.
FORM

PC COLORS

*All logos, fonts and PC Colors can be found in the "Brand Kit" on Canva

Approved fonts

2 fonts only per touchcard/graphic.

MISSION STATEMENT

Our goal is to create a media presence that is a true reflection of the community we serve, and where people from all walks of life can see themselves in the stories we share. We want to showcase stories of people who are serving, building relationships, and actively participating in God's redemptive story.

TOUCH CARDS

CHECKLIST

YOUR CARD SHOULD ANSWER THE FOLLOWING QUESTIONS:
  • What is it? (20 words or less)
  • When/where is it? No abbreviations.
  • How to sign up? By what certain date (if one)?
  • Phone Number
  • Department E-mail
  • Website
  • Address
  • Spelling and grammar are correct
  • The event is booked in the calendar
  • Forms MUST be created using Planning Center Forms, NOT Googles Forms.
*All print out or handout graphics must have a PC logo.
Department/Event logos must be approved before using.
download check list
MUST INCLUDE
  • A map
  • PC Logo or Department logo
  • If applicable: Special Event logo

Approval Process

  • All printout or handout graphics must be approved in Canva before printing.
  • Once approved, please print, cut and place in Maria's box.

SOCIAL MEDIA

  • Show diversity of age, gender, and ethnicity.
  • Showcase people who are serving and allow people to see their joy.
  • Limit posts of the speaker. Share a verse or a quote of the message instead!
  • Be fun! Communicate an invitation to your audience by allowing them to experience the joy in the atmosphere.

GRAPHIC DIMENSIONS

APPROVAL PROCESS

  • Facebook Image Size:  1200 x 630 (Preferred: 3840x2160 or 2160x2160)
  • Instagram Image Size: 1080x1080 (Preferred: 2160x2160)
  • Instagram Story Image Size: 1080 x 1920
  • X previously known as Twitter Image Size: 1600x900
  • Youtube Thumbnail Image Size: 1280 x 720
  • Department head - Your department head needs to approve the post before posting.

KEY WORDS

Student not youth
Kids not children
VIP referring to a first-time guest
Auditorium not sanctuary
Guest Services
Next Steps where to go next in your relationship with God or at Peoples Church
Gathering not service
Pastor ________ when referring to a Pastor their title must be printed in front of their name i.e. Pastor Dale
Connect not fellowship
Bible not bible
He, Him, His not he, him, his
God not god

ROOM KEY

*Do not abbreviate rooms when communicating.
Auditorium
Care Center
Church Office
Church Office Breakroom
Church Office Conference Room
Facilities
Family Worship Room
G.L. Johnson Chapel
G.L. Johnson Lobby
Guest Services
Jackie Johnson Room
Lobby Cafe
Main Lobby
Ministry Center
Ministry Center Conference Room
Ministry Theater
North Field
North Lobby
North Lobby Chapel
PC Gym
PC Kids
PC Student Cafe
Student Ministry Center
Student Ministry Center Conference Room
The HUB
VIP Room
West Field

Fresno Christian Schools (FCS)
Elementary
FCS Gym
Secondary

info format

TIME/DATE

Time of events must be written with no spaces.
Yes: 10am,10:30am, 10-11am, 10am-12pm
No: 10:00am, 10am-11am, 10 - 11am

Date of the event is written out fully.
Yes: October 15 or Sunday, October 15
No: October 15th, Oct. 15, 10/15

ADDRESS/PHONE NUMBER

Yes: 7172 N. Cedar Avenue, Fresno, CA 93720
Yes: 7172 N. Cedar Avenue
         Fresno, CA 93720
Yes: 559.298.8001

No: 7172 North Cedar Avenue, Fresno, CA 93720 or 7172 North Cedar Ave, Fresno, CA 93720
No: (559) 298-8001 or 559-298-8001

Grades Format

Yes: 1st-6th grade
No: Grades 1-6